Principles of Marketing UML Fall 2014

Course synapse and developments during the Fall Semester of 2014 at Umass Lowell's Manning School of Business.

Monday, October 20, 2014

Chapter 7: Business to Business Marketing

Chapter information coming soon.
Posted by Unknown at 5:42 AM
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Blog Archive

  • ▼  2014 (19)
    • ►  November (5)
    • ▼  October (9)
      • Chapter 14: Pricing Concepts for Establishing Value
      • Chapter 13: Services; The Intangible Product
      • Chapter 12: Developing New Products
      • Chapter 11: Product, Branding, and Packaging Decis...
      • Chapter 10: Marketing Research
      • Chapter 9: Segmentation, Targeting, and Positioning
      • Chapter 8: Global Marketing
      • Chapter 7: Business to Business Marketing
      • Chapter - 6: Consumer Behavior
    • ►  September (5)

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