Monday, November 17, 2014

Chapter 19: Personal Selling and Sales Management

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Objectives:  Describe the value added of personal selling, Define the steps in the personal selling process, Describe the key functions ...
Tuesday, November 11, 2014

Chapter 18: Advertising, Public Relations, and Sales Promotion

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Objectives: Describe the steps in designing and executing and advertising campaign, Identify three objectives of advertising, Describe ...
Monday, November 10, 2014

Chapter 17: Integrated Marketing Communications

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Objectives: Identify the components of the communication process, Explain the 4 steps in the AIDA model, Describe the various integrati...
Tuesday, November 4, 2014

Chapter 16: Retailing and Multichannel Marketing

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Objectives:  Discuss the four factors manufacturers should consider as they develop their strategy for working with retailers, Outline t...
Monday, November 3, 2014

Chapter 15: Supply Chain and Channel Management

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Objectives: Understand the importance of marketing channels and supply chain management, Understand the difference between direct and in...
Monday, October 27, 2014

Chapter 14: Pricing Concepts for Establishing Value

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Objectives: List the four pricing orientations, Explain the relationship between price and quantity sold, Explain price elasticity, De...
Wednesday, October 22, 2014

Chapter 13: Services; The Intangible Product

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Objectives: Describe how the marketing of services differs from the marketing of products, Discuss the 4 gaps in the Service Gaps Model,...